Christian Louboutin has been traveling the world since the beginning of his career, and his wanderlust is probably what feeds his insatiable creativity. So let’s don those famous red soles and climb aboard a Loubi Airways flight to visit the fall-winter 2021 collection. After takeoff, let’s sit back, relax and enjoy the invitation to travel — difficult to turn down in the current context. The incredible attention to detail in this new campaign, shot inside the John F. Kennedy airport in New York, gives us a vision that fluctuates between paradise and reality. A journey with Loubi Airways is a promise of a vibrant and colorful adventure, even if our daily routines have been shaken up for over a year now. This season, the house is back with a bang, the flamboyance of its euphoric and generous collection reflected in the chosen shades and patterns. Christian Louboutin has met all the challenges thrown up by this complicated period with flying colors. The range of pieces is so varied that his new collection has something for everyone: from high heels to sneakers, and everything in between. As usual, the house nonetheless keeps its signature pieces like the So Kate, this time proposing a new version in a translucent and hypnotizing red. The fashionable soles in surprising forms, combined with Louboutin’s signature red, are the basis for an eclectic range of footwear – whether Loubishark, Espasneak, or treaded soles, there’s a shoe to suit every foot. So each to his own heels, whether steward or air hostess, and never mind if the alarm goes off at security. The piece that stands out in this collection could well be the Vida Viva hybrid sneakers, with their translucent rubber overshoe detailed with iconic spikes to give a futuristic edge to this minimalistic model (and also protect it from unfortunate accidents), or perhaps the belt bags with an adjustable strap, and a buckle reminiscent of an airline safety belt to keep to the theme of the latest campaign. Christian Louboutin’s new collection takes us to far off lands and undiscovered territories, by his declaration of a passion for traveling and his ability to land us in an idyllic world.
text ÉLISA JUGE-HOLTERMANN