the most wanted

— after Wanted in 2016 and Wanted by Night in 2018, Azzaro adds another jewel to its range of men’s fragrances and reveals The Most Wanted, its new intense fragrance.

may 27, 2021 — by mathias quinton

version française ici

With this unprecedented eau de parfum, the Azzaro man takes things in hand and is the perfect embodiment of the perfume house’s attitude — a mixture of Latin flamboyance and elegance in all circumstances. At Azzaro, the most wanted man is portrayed by Jon Kortajarena — his radiant and charismatic personality is further enhanced by the new fragrance. The Most Wanted is an invitation to live life to the full, to fulfil your dreams and take your chances. Just like the creator of the brand, Loris Azzaro, it exudes assertiveness, lives life in the fast lane and is a true ode to life. The intense charisma is reflected in the spicy and vibrant notes of Indian green cardamom, that give the fragrance its initial freshness. The woodland scents of oriental fern blend with the warm sweetness of caramel, opening a sophisticated and sensual olfactory chapter. Note that Azzaro is committed to using ingredients from sustainable sources for its raw materials. This fragrance is for the confident man who knows how to make himself irresistible — he calls the shots and sees life as a playground, a game with no rules. The iconic barrel shape of the Wanted bottle is revisited in an all-black version, with a matte and shiny finish. It’s a unique piece, in which sobriety is juxtaposed with brazen details, making it sophisticated, yet assertive. The Most Wanted bottle is the ultimate weapon of seduction.

photographs BEN FOURMI

fashion CYRIL VINCHON

model BAPTISTE GIANNESINI

production FABRICA

studio À CIEL OUVERT STUDIOS